Sina Weibo’s total ad volume declined in Jan following a high Dec base when advertisers stepped up placements to spend through unused budgets. After Dec’s splurge, most advertisers…

Key events and statistics for the industry’s major companies and games over the past week

Key events and statistics for the industry’s major companies and games over the past week

Pacific Epoch analysts shed light on advertiser reception of targeted advertising products and compare the data mining capabilities of major SNS firms Sina (SINA), Renren (RENN)…

Pacific Epoch analysts assess the role of China's telecom carriers in the mobile ads space, and examine how the emergence of several travel photo sites is generating interest in…

Pacific Epoch attended a marketing conference held by Sina in which it presented details of its new corporate service for its microblogging service Sina Weibo. We examine what…

A recent spate of online data leaks in China may be part of a hacker-led protest against government plans to enforce real-name user registration for microblogs.

Beijing city government has announced that local microblog (Weibo) users must register their real names, a move likely to exacerbate slowing growth of services such as Sina's.

Pacific Epoch analysts estimate Sina's revenue in Q3 2011, ahead of the company's quarterly earnings announcement.

Pacific Epoch's China-based analysts present their unique insights on the country's internet sector. This edition features on-the-ground analysis of Sina Weibo, as well as Tencent's…