Pacific Epoch assesses the market impact and monetization timeline of the partnership between Alibaba Group and AutoNavi (AMAP) based on conversations with industry professionals.

The strategic alliance between Alibaba Group and Sina (Nasdaq: SINA) announced on April 29 including Alibaba’s $586m investment for 18% of Weibo and with further scope for increasing…

Sina (Nasdaq:SINA) is extending its Weibo monetization efforts from the display ads business to social e-commerce, as evidenced by several recent developments and our discussions…

Pacific Epoch's proprietary tracking of Sina (SINA) Weibo platform activity in February indicated a drop in ad volume and advertiser count in line with weak Q1 seasonality around…

Pacific Epoch's tracking of Sina's portal ad volume showed a sequential slowing in line with weak Q1 seasonality around the Spring Festival holiday, with most portal channels and…

Sina Weibo’s total ad volume declined in Jan following a high Dec base when advertisers stepped up placements to spend through unused budgets. After Dec’s splurge, most advertisers…

Sina has begun beta testing of an upgraded advertising system for corporate customers of its microblogging (Weibo) service after a soft (zero fanfare) roll-out in early January.…

Pacific Epoch analysts assess 2013 digital ad spend growth drivers after extensive interviews of digital marketers and large advertisers in China.

Sina Weibo's ad volume tracked to a new high in Q4, benefiting from continuing advertiser interest via increased ad placement and higher spend per account.

Pacific Epoch's measure of Sina portal's ad volume in November indicated flat m-o-m growth, though other metrics including advertiser count, product mix and churn improved.