Tag Search Results for Sina Nasdaq:sina
Quick Take: Alibaba Maps Out Travel-Based SoLoMo with AutoNavi Deal
May 15, 2013
Pacific Epoch assesses the market impact and monetization timeline of the partnership between Alibaba Group and AutoNavi (AMAP) based on conversations with industry professionals.
Quick Take: Alliance Unlocks Potential of Two Giants
May 01, 2013
The strategic alliance between Alibaba Group and Sina (Nasdaq: SINA) announced on April 29 including Alibaba’s $586m investment for 18% of Weibo and with further scope for increasing…
On the Ground: Sina Weibo Monetization Expanding to Social E-Commerce
March 20, 2013
Sina (Nasdaq:SINA) is extending its Weibo monetization efforts from the display ads business to social e-commerce, as evidenced by several recent developments and our discussions…
Dashboard: Sina Weibo February 2013, Soft Feb as Expected
March 14, 2013
Pacific Epoch's proprietary tracking of Sina (SINA) Weibo platform activity in February indicated a drop in ad volume and advertiser count in line with weak Q1 seasonality around…
Dashboard: Sina January 2013, Jan Dip in Line
March 05, 2013
Pacific Epoch's tracking of Sina's portal ad volume showed a sequential slowing in line with weak Q1 seasonality around the Spring Festival holiday, with most portal channels and…
Dashboard: Sina Weibo Jan 2013, Normal Seasonal Dip After Year-end Binge
February 08, 2013
Sina Weibo’s total ad volume declined in Jan following a high Dec base when advertisers stepped up placements to spend through unused budgets. After Dec’s splurge, most advertisers…
Quick Take: Sina (SINA) Weibo Launches Promoted Tweet Ad System
February 01, 2013
Sina has begun beta testing of an upgraded advertising system for corporate customers of its microblogging (Weibo) service after a soft (zero fanfare) roll-out in early January.…
On the Ground: Online Video, Social, Ad Exchanges to Propel 2013 Digital Ad Spend Growth
January 24, 2013
Pacific Epoch analysts assess 2013 digital ad spend growth drivers after extensive interviews of digital marketers and large advertisers in China.
Dashboard: Sina Weibo Q4 2012, Dec Ad Volume Boosts Weibo’s Q4
January 16, 2013
Sina Weibo's ad volume tracked to a new high in Q4, benefiting from continuing advertiser interest via increased ad placement and higher spend per account.
Dashboard: Sina November 2012, Nov Volume Steady
December 21, 2012
Pacific Epoch's measure of Sina portal's ad volume in November indicated flat m-o-m growth, though other metrics including advertiser count, product mix and churn improved.