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Tag Search Results for On The Ground
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On the Ground: Qihoo Search Monetization Hampered by Low Return
May 13, 2013
Through interviews with agencies and advertisers, Pacific Epoch gained insight about Qihoo’s rapid progress in paid search monetization, and assessed its prospects and timeline…
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On the Ground: Sina Weibo Monetization Expanding to Social E-Commerce
March 20, 2013
Sina (Nasdaq:SINA) is extending its Weibo monetization efforts from the display ads business to social e-commerce, as evidenced by several recent developments and our discussions…
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On the Ground: Online Video, Social, Ad Exchanges to Propel 2013 Digital Ad Spend Growth
January 24, 2013
Pacific Epoch analysts assess 2013 digital ad spend growth drivers after extensive interviews of digital marketers and large advertisers in China.
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On the Ground: Qihoo’s Games Ride on Massive User Base
January 13, 2013
Pacific Epoch takes a 360 degree look at the drivers behind Qihoo's online games revenue growth, finding that its massive user base will continue to drive strong revenue growth…
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Game Review: Soul of the Fighter
December 13, 2012
Our in-game surveys show that NetEase's recently released action MMOG Soul of the Fighter will not be a significant threat to its main competitor, Tencent's Dungeon and Fighter.…
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On the Ground: Solar Projects Producing at Full Tilt, Despite Delayed FiT Payouts
December 05, 2012
Pacific Epoch surveys 10 solar project developers in western China, finding projects are operating at capacity, but finances have been impaired by delays in FiT payouts.
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On the Ground: Tencent Woos Mobile Games Developers
November 14, 2012
First of a three-part series on mobile games business models, this report examines Tencent's mobile games platform and content acquisition strategy, and provides an outlook on…
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On the Ground: New Solar Policies to Expand Domestic Demand
November 07, 2012
We examine three new government policies that are set to boost growth in the Chinese solar market to between 5-8GW in 2013, as well as provide our usual PV price and company updates.
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On the Ground: Consolidation Hits Small Module Makers
October 25, 2012
Pacific Epoch analysts investigate the drivers behind the current wave of consolidation taking hold in China and its ramifications for leading industry players, as well as provide…
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On the Ground: The Future for Foreign Client-End Games in China
September 26, 2012
Pacific Epoch analysts provide a brief review of four of the biggest foreign-produced MMORPGs scheduled for release in China and their prospects, including an assessment of the…
