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On the Ground: iQIYI’s PPS Integration Expands User Base, Ad Inventory

June 20, 2013

To evaluate the benefits from and strategic moves following the integration of Baidu iQIYI and PPS, a P2P streaming video service provider,…

Online Games Weekly June 19, 2013
Key events and statistics for the industry's major companies and games over the past week.
Dashboard: Sina Weibo May 2013 - PC Display Volume Lifted May June 19, 2013
Pacific Epoch's tracking of the Sina Weibo platform indicated a strong rebound in May after a relatively soft April, with ad volume and number of advertisers reaching high levels.…
Quick Take: Baidu 2013 Road Show Targets Industrial Verticals, Promotes Mobile Ads June 18, 2013
In early June, Pacific Epoch attended Baidu’s 2013 sales road show, gathering insight on key areas of sales focus, recent improvements in mobile search advertising and the progress…
On the Ground: 51buy and WeChat to Drive Tencent’s E-Commerce Growth June 12, 2013
To assess Tencent’s progress in e-commerce across its various shopping and social platforms, Pacific Epoch spoke with industry professionals in mobile, e-commerce and e-commerce…
On the Ground: Weibo Page Offers Sina Multiple Avenues for Mobile Monetization June 06, 2013
Sina (Nasdaq:SINA) Weibo officially launched its Page product at the Global Mobile Internet Conference (GMIC) in Beijing in early May 2013. Pacific Epoch spoke with industry professionals…
ARPU Survey: Apr 2013 - Promo Shifts Lead to Declines June 05, 2013
Our survey of 60 gamers in eight major online games found ARPU fell in six of the titles in our monthly coverage, with the exception of Tencent's DNF and LoL.
On the Ground: Slow HTML5 Uptake Limits Cross-Platform Game Development June 05, 2013
Pacific Epoch surveys 100 third-party game developers to determine their views and expectations surrounding HTML5 as well as the rate of adoption for cross-platform games in China.
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On the Ground: iQIYI’s PPS Integration Expands User Base, Ad Inventory

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