On the Ground: The Rise of Original Content

Jun 27, 2012
Sectors: Digital Media
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This report examines the development of proprietary content as the next level of competition between online video sites for users and advertisers, assessing impact on the industry and monetization potential.

Pages: 3
Companies Covered: Youku (Nasdaq:YOKU) Sina (Nasdaq: SINA) Sohu (Nasdaq: SOHU) Baidu (Nasdaq: BIDU) Ku6.com (Nasdaq: KUTV) Shanda Interactive (Nasdaq:SNDA)
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Tags: baidu nasdaq: bidu, ku6.com nasdaq: kutv, online video, original content, proprietary content, shanda interactive nasdaq:snda, sina nasdaq: sina, sohu nasdaq: sohu, youku nasdaq:yoku

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On the Ground: The Rise of Original Content
June 27, 2012: This report examines the development of proprietary content as the next level of competition between online video sites for users and advertisers, assessing impact on the industry and monetization potential.

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On the Ground: The Rise of Original Content

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