This comprehensive introduction to our Ctrip coverage highlights our data collection methods, the insights that our data provide and our views on the key issues affecting Ctrip’s business.
Pacific Epoch analysts assess the role of China's telecom carriers in the mobile ads space, and examine how the emergence of several travel photo sites is generating interest in…
Pacific Epoch analysts gather industry opinions on Baidu's "Brand Link" advertising service update, examine the costs and results and its future prospects, including projected…
Pacific Epoch analysts investigate a semi-legitimate advertising service that has sprung up on Sina (SINA) and Tencent (0700.HK) Weibo platforms and seek out advertiser feedback,…
Further to our two previous Quick Takes on the issue, our latest findings shed light on the percentage of Ctrip customers that have taken part in the promotion and the approximate…
Concerns have arisen that Ctrip’s (Nasdaq:CTRP) recent cash-back promotion may compress margins further in Q4. After monitoring the promotion since its launch, we discuss our…
