Pacific Epoch's proprietary tracking of Sohu's portal in Feb indicated ad volume contracted further, extending Jan declines as advertiser spending in key verticals continued to…

Our ARPU surveys found all five titles in our tracking maintained high levels of account top ups in Feb, with major NetEase games hitting new all-time highs, despite negative seasonality…

Key events and statistics for the industry’s major companies and games over the past week.

Our Q2 policy outlook outlines the key government measures expected over the coming quarter. Q2 will not see any dramatic change in macroeconomic policy, though a number of administrative…

Pacific Epoch’s estimate of Baidu’s online ad revenue shows a further m-o-m decline in Feb based on proprietary tracking data, which indicated decreases in both commercial…

Sina (Nasdaq:SINA) is extending its Weibo monetization efforts from the display ads business to social e-commerce, as evidenced by several recent developments and our discussions…

Key events and statistics for the industry’s major companies and games over the past week.

Pacific Epoch conducts an in-depth review of NetEase's recently released MMOG Kung Fu Master and provides an outlook on its revenue growth in 2013.

Pacific Epoch's proprietary tracking of Sina (SINA) Weibo platform activity in February indicated a drop in ad volume and advertiser count in line with weak Q1 seasonality around…

Pacific Epoch offers its response to the macro data released for January and February. We find continued support for our thesis that government project spend and real estate FAI…