On the Ground: Internet

Apr 18, 2012
Sectors: Digital Media, eTravel
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Pacific Epoch analysts investigate a semi-legitimate advertising service that has sprung up on Sina (SINA) and Tencent (0700.HK) Weibo platforms and seek out advertiser feedback, and examine Ctrip's (CTRP) hotel bookings coupon program in comparison with rival travel agency eLong's (LONG) version for signals of how much Ctrip needs to expand its program in future to stay competitive.

Pages: 4
Companies Covered: Ctrip (Nasdaq:CTRP) eLong (Nasdaq:LONG) Sina (Nasdaq:SINA) Tencent (0700.HK)
Charts: 2
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On the Ground: Internet
April 18, 2012: Pacific Epoch analysts investigate a semi-legitimate advertising service that has sprung up on Sina (SINA) and Tencent (0700.HK) Weibo platforms and seek out advertiser feedback, and examine Ctrip's (CTRP) hotel bookings coupon program in comparison with rival travel agency eLong's (LONG) version for signals of how much Ctrip needs to expand its program in future to stay competitive.

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