• Related Research

  • Quick Take: Ctrip Escalates OTA Price War July 06, 2012

    Ctrip, one of the most conservative companies in our OTA coverage, made a surprise announcement, via public comments by a senior manager, that it will launch a massive US $500m…

  • Quick Take: Ctrip Ups Ante in Group Buy Competition June 08, 2012

    Ctrip (Nasdaq:CTRP) has added fresh discounts to its hotel booking group buy offerings, as part of a broader campaign to entice more price-sensitive travelers to its platform.

  • On the Ground: OTAs Slow to Profit from “Inn” Market May 31, 2012

    Pacific Epoch examines the burgeoning budget lodging market as a potential area for growth in the online travel agency (OTAs) segment, including Ctrip (CTRP)-invested Songguo.

  • On the Ground: Internet May 08, 2012

    Pacific Epoch analysts assess the role of China's telecom carriers in the mobile ads space, and examine how the emergence of several travel photo sites is generating interest in…

  • On the Ground: Internet May 02, 2012

    Pacific Epoch analysts gather industry opinions on Baidu's "Brand Link" advertising service update, examine the costs and results and its future prospects, including projected…

  • On the Ground: Internet April 18, 2012

    Pacific Epoch analysts investigate a semi-legitimate advertising service that has sprung up on Sina (SINA) and Tencent (0700.HK) Weibo platforms and seek out advertiser feedback,…

  • Quick Take: Ctrip Promo Update January 17, 2012

    Further to our two previous Quick Takes on the issue, our latest findings shed light on the percentage of Ctrip customers that have taken part in the promotion and the approximate…

  • Ctrip (CTRP): A Guided Tour December 12, 2011

    This comprehensive introduction to our Ctrip coverage highlights our data collection methods, the insights that our data provide and our views on the key issues affecting Ctrip’s…

  • Quick Take: Ctrip’s Promo to Hit Margins? November 17, 2011

    Concerns have arisen that Ctrip’s (Nasdaq:CTRP) recent cash-back promotion may compress margins further in Q4. After monitoring the promotion since its launch, we discuss our…

  • Quick Take: Ctrip Offers Cash Incentives to Review Hotels October 21, 2011

    Ctrip (Nasdaq:CTRP) has started a promotion, offering money back to customers who book online and write an online customer review. The promotion should encourage an increase in…