On the Ground: Huimaiche Stuck in Neutral Despite Singles’ Day Boost
November 21, 2014:
Pacific Epoch assesses the outlook for Bitauto’s (NYSE:BITA) e-commerce initiative Huimaiche and
its rival Autohome (NYSE:ATHM) Mall, based on the results of our monthly auto dealer survey and
subscription tracking. We also ran a supplementary data scrape to gauge the impact of Singles’
Day (Nov 11) on Huimaiche dealer subscriptions.