Pacific Epoch's proprietary tracking of the Sina (SINA) Weibo platform showed a slowing in ad volume in April, though mobile ad adoption and new accounts increased.
To gain perspective on Tencent (0700.HK) WeChat’s monetization progress and timeline, Pacific Epoch spoke with Tencent, prominent media figures, lifestyle service providers and…
Pacific Epoch assesses the market impact and monetization timeline of the partnership between Alibaba Group and AutoNavi (AMAP) based on conversations with industry professionals.
Through interviews with agencies and advertisers, Pacific Epoch gained insight about Qihoo’s rapid progress in paid search monetization, and assessed its prospects and timeline…
The strategic alliance between Alibaba Group and Sina (Nasdaq: SINA) announced on April 29 including Alibaba’s $586m investment for 18% of Weibo and with further scope for increasing…
Pacific Epoch's monitoring of Sina's portal showed flat y-o-y revenue growth in Q1 2013, with Weibo the main growth driver during the quarter. Ad volume was below expectation with…
Pacific Epoch's tracking of Sohu portal's Q1 2013 performance showed an annual and sequential decline in ad volume, consistent with weak seasonal trends and portal's ongoing pressure…
Pacific Epoch's proprietary tracking and surveys indiated that Baidu (BIDU)'s ad revenue for Q1 2013 declined sequentially in line with normal weak seasonality. Search volumes…
Pacific Epoch's tracking of Sina (Nasdaq:SINA) Weibo indicated strong growth in March as ad volume surged for both PC and mobile banner ads. Despite the robust March recovery,…
