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On the Ground: WeChat’s 2013 Monetization to Extend Beyond Games to Mobile Commerce via Tenpay May 20, 2013
To gain perspective on Tencent (0700.HK) WeChat’s monetization progress and timeline, Pacific Epoch spoke with Tencent, prominent media figures, lifestyle service providers and…
Quick Take: Alibaba Maps Out Travel-Based SoLoMo with AutoNavi Deal May 15, 2013
Pacific Epoch assesses the market impact and monetization timeline of the partnership between Alibaba Group and AutoNavi (AMAP) based on conversations with industry professionals.
On the Ground: Qihoo Search Monetization Hampered by Low Return May 13, 2013
Through interviews with agencies and advertisers, Pacific Epoch gained insight about Qihoo’s rapid progress in paid search monetization, and assessed its prospects and timeline…
Quick Take: Alliance Unlocks Potential of Two Giants May 01, 2013
The strategic alliance between Alibaba Group and Sina (Nasdaq: SINA) announced on April 29 including Alibaba’s $586m investment for 18% of Weibo and with further scope for increasing…
Dashboard: Sina Q1 2013 - Portal’s Q1 Revenue Flat YoY April 26, 2013
Pacific Epoch's monitoring of Sina's portal showed flat y-o-y revenue growth in Q1 2013, with Weibo the main growth driver during the quarter. Ad volume was below expectation with…
Dashboard: Sohu Q1 2013 - Key Verticals Drive Portal Growth April 23, 2013
Pacific Epoch's tracking of Sohu portal's Q1 2013 performance showed an annual and sequential decline in ad volume, consistent with weak seasonal trends and portal's ongoing pressure…
Dashboard: Baidu Q1 2013 - Q1 Revenue to Meet Guidance April 18, 2013
Pacific Epoch's proprietary tracking and surveys indiated that Baidu (BIDU)'s ad revenue for Q1 2013 declined sequentially in line with normal weak seasonality. Search volumes…
Dashboard: Sina Weibo Q1 2013, Strong March Closes Soft Q1 April 12, 2013
Pacific Epoch's tracking of Sina (Nasdaq:SINA) Weibo indicated strong growth in March as ad volume surged for both PC and mobile banner ads. Despite the robust March recovery,…
Quick Take: Online Video Growth in Slower Motion April 11, 2013
Pacific Epoch’s recent conversations with ad agencies and industry contacts revealed lower than expected ad spending in Q1 on online video platforms.
On the Ground: The Slow Advance of Baidu’s Mobile Strategy April 10, 2013
Based on our proprietary tracking, advertiser survey and conversations with industry professionals, we evaluate the pace and progress of Baidu’s mobile strategy as it extends…
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On the Ground: WeChat’s 2013 Monetization to Extend Beyond Games to Mobile Commerce via Tenpay
May 20, 2013: To gain perspective on Tencent (0700.HK) WeChat’s monetization progress and timeline, Pacific Epoch spoke with Tencent, prominent media figures, lifestyle service providers and other industry professionals.

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