On the Ground: Olympics Fever: Limited Boost for Digital Media

Jul 25, 2012
Sectors: Digital Media
Email to Friend

As internet companies roll out special ad products ahead of the 2012 Olympic Summer Games, ad agencies polled by Pacific Epoch have noted that there will be little effect beyond seasonal increases based on the peak summer period.

Pages: 4
Companies Covered: Sina (Nasdaq:SINA) Sohu (Nasdaq:SOHU) Tencent (0700.HK)
Charts: 1
Price: Subscription Only

Tags: olympics, online ads, sina nasdaq:sina, sohu nasdaq:sohu, tencent 0700.hk

Related Research
Quick Take: Baidu 2013 Road Show Targets Industrial Verticals, Promotes Mobile Ads June 18, 2013
In early June, Pacific Epoch attended Baidu’s 2013 sales road show, gathering insight on key areas of sales focus, recent improvements in mobile search advertising and the progress…
On the Ground: 51buy and WeChat to Drive Tencent’s E-Commerce Growth June 12, 2013
To assess Tencent’s progress in e-commerce across its various shopping and social platforms, Pacific Epoch spoke with industry professionals in mobile, e-commerce and e-commerce…
On the Ground: Weibo Page Offers Sina Multiple Avenues for Mobile Monetization June 06, 2013
Sina (Nasdaq:SINA) Weibo officially launched its Page product at the Global Mobile Internet Conference (GMIC) in Beijing in early May 2013. Pacific Epoch spoke with industry professionals…
Dashboard: Sina Apr 2013 - Sluggish Demand Hits Apr May 30, 2013
Pacific Epoch's proprietary tracking showed that Sina (SINA) portal's April performance lagged peers, as ad volume slumped and its number of big advertisers shrank.
Dashboard: Sohu Apr 2013 - Strong Demand from Key Verticals May 29, 2013
Pacific Epoch's tracking of Sohu's portal showed overall ad volume slowing in April, though growth in top-tier advertiser accounts and their corresponding ad volume increase bolstered…
More Digital Media Research

Form submitted successfully. Thank you.

Email
Subject
On the Ground: Olympics Fever: Limited Boost for Digital Media
July 25, 2012: As internet companies roll out special ad products ahead of the 2012 Olympic Summer Games, ad agencies polled by Pacific Epoch have noted that there will be little effect beyond seasonal increases based on the peak summer period.

Pacific Epoch Resources

On the Ground: Olympics Fever: Limited Boost for Digital Media

Related Research

Subscribe to Pacific Epoch