On the Ground: Baidu Union Overtakes Google Adsense

May 31, 2012
Sectors: Digital Media
Email to Friend

In this report, we look at how growth in ad union partner websites is tipping the scale between Baidu's (BIDU) ad network, Baidu Union, and Google's (GOOG) AdSense.

Pages: 3
Companies Covered: Baidu (Nasdaq:BIDU) Google (Nasdaq:GOOG)
Charts: 1
Price: Subscription Only

Tags: ad union, adsense, advertising, baidu union

Related Research
On the Ground: 51buy and WeChat to Drive Tencent’s E-Commerce Growth June 12, 2013
To assess Tencent’s progress in e-commerce across its various shopping and social platforms, Pacific Epoch spoke with industry professionals in mobile, e-commerce and e-commerce…
On the Ground: Weibo Page Offers Sina Multiple Avenues for Mobile Monetization June 06, 2013
Sina (Nasdaq:SINA) Weibo officially launched its Page product at the Global Mobile Internet Conference (GMIC) in Beijing in early May 2013. Pacific Epoch spoke with industry professionals…
Dashboard: Sina Apr 2013 - Sluggish Demand Hits Apr May 30, 2013
Pacific Epoch's proprietary tracking showed that Sina (SINA) portal's April performance lagged peers, as ad volume slumped and its number of big advertisers shrank.
Dashboard: Sohu Apr 2013 - Strong Demand from Key Verticals May 29, 2013
Pacific Epoch's tracking of Sohu's portal showed overall ad volume slowing in April, though growth in top-tier advertiser accounts and their corresponding ad volume increase bolstered…
Dashboard: Sina Weibo Apr 2013 - Weak FMCG Spending in Apr May 23, 2013
Pacific Epoch's proprietary tracking of the Sina (SINA) Weibo platform showed a slowing in ad volume in April, though mobile ad adoption and new accounts increased.
More Digital Media Research

Form submitted successfully. Thank you.

Pacific Epoch Resources

On the Ground: Baidu Union Overtakes Google Adsense

Related Research

Subscribe to Pacific Epoch