Sina has begun beta testing of an upgraded advertising system for corporate customers of its microblogging (Weibo) service after a soft (zero fanfare) roll-out in early January.…
Pacific Epoch's proprietary tracking and monthly survey of 300 Baidu advertisers indicates that Baidu's Q4 was soft, though overall revenues were buoyed by the inclusion of video…
Sina Weibo's ad volume tracked to a new high in Q4, benefiting from continuing advertiser interest via increased ad placement and higher spend per account.
Sohu's (Nasdaq:SOHU) portal business in Q4 2012 will meet or exceed company guidance ($80m -$82m) for the quarter on the back of advertiser uptake of pricier ad formats despite…
Pacific Epoch evaluates the near-term potential of Qihoo 360’s (NYSE:QIHU) rumored partnership with Google (Nasdaq:GOOG), and provides an update on the company’s progress in…
SMEs account for 90% of Baidu’s (Nasdaq:BIDU) advertisers and contribute around 70% of revenue, while, more importantly, representing the company’s highest potential growth…
Pacific Epoch's measure of Sina portal's ad volume in November indicated flat m-o-m growth, though other metrics including advertiser count, product mix and churn improved.
Pacific Epoch's tracking of Sohu's portal site showed November was a surprisingly strong month for ad volume, driven by key accounts' marketing efforts to promote year-end sales.
