Dashboard: WeChat Ad Tracker Jan 2017
February 23, 2017:
Pacific Epoch’s WeChat Ad Tracker offers invaluable visibility into the monetization of its most coveted mobile asset – and one of the company’s most promising sources of incremental ad revenue. New data covers both ad types currently available on the instant messaging platform: Moments Feed Ads – multimedia ads in Moments, WeChat’s Facebook-like news feed. And Public Account Ads – performance-based display ads served by Tencent’s Guangdiantong network.