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On the Ground: 51buy and WeChat to Drive Tencent’s E-Commerce Growth June 12, 2013
To assess Tencent’s progress in e-commerce across its various shopping and social platforms, Pacific Epoch spoke with industry professionals in mobile, e-commerce and e-commerce…
On the Ground: Weibo Page Offers Sina Multiple Avenues for Mobile Monetization June 06, 2013
Sina (Nasdaq:SINA) Weibo officially launched its Page product at the Global Mobile Internet Conference (GMIC) in Beijing in early May 2013. Pacific Epoch spoke with industry professionals…
Dashboard: Sina Apr 2013 - Sluggish Demand Hits Apr May 30, 2013
Pacific Epoch's proprietary tracking showed that Sina (SINA) portal's April performance lagged peers, as ad volume slumped and its number of big advertisers shrank.
Dashboard: Sohu Apr 2013 - Strong Demand from Key Verticals May 29, 2013
Pacific Epoch's tracking of Sohu's portal showed overall ad volume slowing in April, though growth in top-tier advertiser accounts and their corresponding ad volume increase bolstered…
Dashboard: Sina Weibo Apr 2013 - Weak FMCG Spending in Apr May 23, 2013
Pacific Epoch's proprietary tracking of the Sina (SINA) Weibo platform showed a slowing in ad volume in April, though mobile ad adoption and new accounts increased.
Dashboard: Baidu Apr 2013 - Baidu Road Show Positive for Q2 May 22, 2013
Pacific Epoch's paid search tracking and survey results for the month of April indicated Q2 seasonality is leading a normal rebound in key metrics.
On the Ground: WeChat’s 2013 Monetization to Extend Beyond Games to Mobile Commerce via Tenpay May 20, 2013
To gain perspective on Tencent (0700.HK) WeChat’s monetization progress and timeline, Pacific Epoch spoke with Tencent, prominent media figures, lifestyle service providers and…
Quick Take: Alibaba Maps Out Travel-Based SoLoMo with AutoNavi Deal May 15, 2013
Pacific Epoch assesses the market impact and monetization timeline of the partnership between Alibaba Group and AutoNavi (AMAP) based on conversations with industry professionals.
On the Ground: Qihoo Search Monetization Hampered by Low Return May 13, 2013
Through interviews with agencies and advertisers, Pacific Epoch gained insight about Qihoo’s rapid progress in paid search monetization, and assessed its prospects and timeline…
Quick Take: Alliance Unlocks Potential of Two Giants May 01, 2013
The strategic alliance between Alibaba Group and Sina (Nasdaq: SINA) announced on April 29 including Alibaba’s $586m investment for 18% of Weibo and with further scope for increasing…
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On the Ground: 51buy and WeChat to Drive Tencent’s E-Commerce Growth
June 12, 2013: To assess Tencent’s progress in e-commerce across its various shopping and social platforms, Pacific Epoch spoke with industry professionals in mobile, e-commerce and e-commerce services.

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