• Related Research

  • SARFT Launches New TV Ad Management Policy September 24, 2003

    The State Administration for Radio Film and Television launched it Broadcast Television Advertising Broadcast Management interim policy Wednesday. This is the first time SARFT…

  • Search Business Gives ChinaÂ?s Portals A Boost September 22, 2003

    An article in the Economic Observer reports that China's search industry should be worth 2 billion Yuan within two to three years. The article quotes Baidu CEO Eric Lee and Sohu…

  • Tom And Baidu Form Alliance, Huicong Facing Stiff Competition September 18, 2003

    Number four ranked China portal Tom.com surprised the market with the sudden announcement of a partnership with search technology provider Baidu Thursday. Beginning this month,…

  • TOM Increases Offer For Henan Timing Bus Advertising September 16, 2003

    Number four ranked China portal Tom.com announced today that it will increase its offer for Henan based Timing Bus Advertising Company from 56.44 million Yuan to 121.7 million…

  • Newspapers Start Price War August 26, 2003

    In 2003 a 50 cent newspaper can be bought for 30 cents in Beijing and a one Yuan paper was going under a Â?buy one get one freeÂ? banner. These kinds of sales tactics are becoming…

  • ShanghaiÂ?s Madison Avenue August 19, 2003

    Shanghai based advertising firms are expected to book 11.18 billion Yuan in revenues this year, giving Shanghai 15.7 percent of the national market and making it the biggest single…

  • Survey: Tom Closing On Netease August 06, 2003

    According to iResearch Tom.com is closing in on rival portal Netease for the number three position in China's portal race (Sina and Sohu fill the number one and two spots but there…

  • China Internet Advertising A Paltry 360 M Yuan In H1 August 06, 2003

    Chinese ad researcher iResearch says Chinese advertisers spent 360 million Yuan on Internet advertisements in the first half of 2003 in its latest report. This accounts for a paltry…