China Digital Media Research
Pacific Epoch’s digital media research provides a comprehensive view of key metrics and trends in ecommerce, online advertising, LCD advertising, and paid search in China. Data is tracked using a combination of proprietary technology, manual counts, and surveys.
May 16, 2012
In this edition, we present the results of our regular survey of 300 randomly selected Baidu advertisers and examine how ancillary services…
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Electronics Price War Zaps Margins
May 11, 2012
In this special report, Pacific Epoch identifies key trends in the escalating price war among major players in the growing online electronics and home appliances market, based…
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On the Ground: Internet
May 08, 2012
Pacific Epoch analysts assess the role of China's telecom carriers in the mobile ads space, and examine how the emergence of several travel photo sites is generating interest in…
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On the Ground: Internet
May 02, 2012
Pacific Epoch analysts gather industry opinions on Baidu's "Brand Link" advertising service update, examine the costs and results and its future prospects, including projected…
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Dangdang Update: Unclear Direction Leads to Cautious Outlook
April 19, 2012
In this report, we look at Dangdang's (DANG) prospects in 2012 and beyond as the company struggles to maintain continuity among its management ranks while seeking to rapidly diversify…
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Quick Take: Online Video Content Procurement Costs Deflating
April 19, 2012
Pacific Epoch analysts examine trends in procurement costs for content among online video companies, following a period of soaring costs in late 2011.
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On the Ground: Internet
April 18, 2012
Pacific Epoch analysts investigate a semi-legitimate advertising service that has sprung up on Sina (SINA) and Tencent (0700.HK) Weibo platforms and seek out advertiser feedback,…
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Special Report: Alibaba Update
April 18, 2012
In this report, we examine Alibaba Group's prospects, comprised to an ever greater extent of its C2C and B2C services, Taobao and Tmall.
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