China Digital Media Research
Pacific Epoch’s digital media research provides a comprehensive view of key metrics and trends in ecommerce, online advertising, LCD advertising, and paid search in China. Data is tracked using a combination of proprietary technology, manual counts, and surveys.
May 23, 2013
Pacific Epoch's proprietary tracking of the Sina (SINA) Weibo platform showed a slowing in ad volume in April, though mobile ad adoption…
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Dashboard: Baidu April 2013 - Baidu Road Show Positive for Q2
May 22, 2013
Pacific Epoch's paid search tracking and survey results for the month of April indicated Q2 seasonality is leading a normal rebound in key metrics.
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On the Ground: WeChat’s 2013 Monetization to Extend Beyond Games to Mobile Commerce via Tenpay
May 20, 2013
To gain perspective on Tencent (0700.HK) WeChat’s monetization progress and timeline, Pacific Epoch spoke with Tencent, prominent media figures, lifestyle service providers and…
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Quick Take: Alibaba Maps Out Travel-Based SoLoMo with AutoNavi Deal
May 15, 2013
Pacific Epoch assesses the market impact and monetization timeline of the partnership between Alibaba Group and AutoNavi (AMAP) based on conversations with industry professionals.
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On the Ground: Qihoo Search Monetization Hampered by Low Return
May 13, 2013
Through interviews with agencies and advertisers, Pacific Epoch gained insight about Qihoo’s rapid progress in paid search monetization, and assessed its prospects and timeline…
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Quick Take: Alliance Unlocks Potential of Two Giants
May 01, 2013
The strategic alliance between Alibaba Group and Sina (Nasdaq: SINA) announced on April 29 including Alibaba’s $586m investment for 18% of Weibo and with further scope for increasing…
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Dashboard: Sina Q1 2013 - Portal’s Q1 Revenue Flat YoY
April 26, 2013
Pacific Epoch's monitoring of Sina's portal showed flat y-o-y revenue growth in Q1 2013, with Weibo the main growth driver during the quarter. Ad volume was below expectation with…
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Dashboard: Sohu Q1 2013 - Key Verticals Drive Portal Growth
April 23, 2013
Pacific Epoch's tracking of Sohu portal's Q1 2013 performance showed an annual and sequential decline in ad volume, consistent with weak seasonal trends and portal's ongoing pressure…
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