China Digital Media Research

Pacific Epoch’s digital media research provides a comprehensive view of key metrics and trends in ecommerce, online advertising, LCD advertising, and paid search in China. Data is tracked using a combination of proprietary technology, manual counts, and surveys.

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On the Ground: Huimaiche Stuck in Neutral Despite Singles’ Day Boost

On the Ground: Huimaiche Stuck in Neutral Despite Singles’ Day Boost

November 21, 2014

Pacific Epoch assesses the outlook for Bitauto’s (NYSE:BITA) e-commerce initiative Huimaiche and its rival Autohome (NYSE:ATHM) Mall,…