China Digital Media Research

Pacific Epoch’s digital media research provides a comprehensive view of key metrics and trends in ecommerce, online advertising, LCD advertising, and paid search in China. Data is tracked using a combination of proprietary technology, manual counts, and surveys.

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Weibo Primer

Weibo Primer

April 23, 2014

Pacific Epoch examines the outlook for Weibo’s (Nasdaq:WB) advertising business following its IPO on Apr 17.