Quick Take: Sina (SINA) Weibo Launches Promoted Tweet Ad System

Feb 01, 2013
Sectors: Digital Media
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Sina has begun beta testing of an upgraded advertising system for corporate customers of its microblogging (Weibo) service after a soft (zero fanfare) roll-out in early January. In this report, we provide some information as to pricing and features according to our conversations with agencies, and examine reception by advertisers.

Pages: 3
Companies Covered: Sina (Nasdaq:SINA) Baidu (Nasdaq:BIDU) Tencent (0700.HK) Suning (2024.SZ)
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Price: Subscription Only

Tags: baidu nasdaq:bidu, sina nasdaq:sina, suning 2024.sz, tencent 0700.hk

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Quick Take: Sina (SINA) Weibo Launches Promoted Tweet Ad System
February 01, 2013: Sina has begun beta testing of an upgraded advertising system for corporate customers of its microblogging (Weibo) service after a soft (zero fanfare) roll-out in early January. In this report, we provide some information as to pricing and features according to our conversations with agencies, and examine reception by advertisers.

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Quick Take: Sina (SINA) Weibo Launches Promoted Tweet Ad System

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