Paid Search Quarterly: Q2 2011

This quarterly report is Pacific Epoch’s comprehensive update on China’s paid search industry, with a focus on the performance and competitive standing of Baidu, Google and Tencent’s Soso. Pacific Epoch evaluates on-the-ground advertiser surveys, analyzes key data (including search volume and click-through) and contextualizes larger industry trends. In this edition, Pacific Epoch analysts evaluate Baidu's Q2 performance and give their view on whether recent trends will continue as we move further into Q3.