On the Ground: Internet

May 17, 2012
Sectors: Digital Media
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Pacific Epoch analysts shed light on advertiser reception of targeted advertising products and compare the data mining capabilities of major SNS firms Sina (SINA), Renren (RENN) and Tencent (0700.HK); we also investigate Sina’s social video platform Kandian.com as a potential monetization channel for its Weibo audience.

Pages: 4
Companies Covered: Sina (Nasdaq:SINA), Renren (NYSE:RENN), Tencent (0700.HK), Youku (NYSE:YOKU), Tudou (Nasdaq:TUDO)
Charts: 1
Price: Subscription Only

Tags: kandian, qzone, renren, sina, sns, targeted ads, tencent, tudou, youku

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On the Ground: Internet
May 17, 2012: Pacific Epoch analysts shed light on advertiser reception of targeted advertising products and compare the data mining capabilities of major SNS firms Sina (SINA), Renren (RENN) and Tencent (0700.HK); we also investigate Sina’s social video platform Kandian.com as a potential monetization channel for its Weibo audience.

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On the Ground: Internet

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