On the Ground: Baidu Maintains SME Momentum in 2013

SMEs account for 90% of Baidu’s (Nasdaq:BIDU) advertisers and contribute around 70% of revenue, while, more importantly, representing the company’s highest potential growth market. Pacific Epoch surveyed 900 paid search advertisers, of which 90% are SMEs, on their spending outlook for 2013. Survey feedback supports the following findings.