Dashboard: Baidu Nov 2012 - Flat November

Pacific Epoch's proprietary Baidu search tracking indicated in November a slight decline in PC search volume, which corresponds with flat seasonality m-o-m and persistent weakness seen throughout 2012. However, PE's tracking using proxy servers in Beijing and Shanghai indicated a slight uptick in the number of ads per keyword on PC, as well as increases in the daily unique advertiser indicator in both server locations.