Quick Take: Ctrip Offers Cash Incentives to Review Hotels

Ctrip (Nasdaq:CTRP) has started a promotion, offering money back to customers who book online and write an online customer review. The promotion should encourage an increase in online transactions, partly offsetting the impact of the promotional outlay on Ctrip’s bottom line.

  • Pages: 3
  • Companies Covered: Ctrip (Nasdaq:CTRP)
  • Charts: 3
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