ARPU Survey: Q4 2012 - Promo Push Offsets Negative Seasonality

Our gamer surveys in 10 major online titles in China found a large-scale promotions push by publishers led to significant ARPU growth in top ACGs and newer MMOGs in Q4 2012, offsetting negative seasonal trends.

  • Pages: 6
  • Companies Covered: Tencent (0700.HK), NetEase (Nasdaq:NTES), Giant Interactive (NYSE:GA), Perfect World (Nasdaq:PWRD), Shanda Games (Nasdaq:GAME), Changyou (Nasdaq:CYOU)
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