ARPPU Survey: October 2012

Nov 28, 2012
Sectors: Online Games
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Our in-game surveys find promos coinciding with the National Day holidays boosted ARPPU levels in October for three of the five key titles in our tracking, but a shift in marketing resources led to declines in the remaining two.

Pages: 4
Companies Covered: Tencent (0700.HK), Changyou (Nasdaq:CYOU), NetEase (Nasdaq:NTES)
Charts: 3
Price: Subscription Only

Tags: arppu, cross fire, dungeon and fighter, fantasy westward journey, in-game survey, mmorpg, national day holiday, tian long ba bu, tian xia 3

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ARPPU Survey: October 2012
November 28, 2012: Our in-game surveys find promos coinciding with the National Day holidays boosted ARPPU levels in October for three of the five key titles in our tracking, but a shift in marketing resources led to declines in the remaining two.

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ARPPU Survey: October 2012

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