After SMS: The Next Mobile Killer-App; A Pacific Epoch Report

Content is king. In China's wireless value added service industry, content is commoditized. Whether in mobile games, color ring back tones, or SMS and MMS subscriptions, no commercially profitable mobile content in China is unique. Mobile content providers have tried to alleviate the problem by brand licensing, but Mickey Mouse will only take mobile Mahjong so far, especially when facing dozens of sexy bikini Mahjong games. In Pacific Epoch's China Wireless Report, we focus on the new breed of wireless value added services - content and applications with the potential to become the "killer-app" in the next five years. These services will be the drivers of wireless multimedia data communication in the years to come and allow the early movers to command a market dominating position in the wireless field, much like Tencent's current QQ dominates in the Internet space. Pacific Epoch's China Wireless Report series continues our new subscription-based model that includes data and industry data each quarter. The service allows clients to track a specific industry throughout the year using quarterly trailing data. Each update in Pacific Epoch's Wireless Report will concentrate on a specific potential "killer app", using that sub-industry as a case study to better illustrate the effects of recent developments in the broader industry. Each purchase of the report includes one year of quarterly updates. While primarily focusing on the service providers, our China Wireless Report series will also analyze the actions and effects from the rest of the players in the wireless industry chain. This first installment takes a look at mobile blogging in China. While the market is still in its infancy, blogs will be just one of the many Internet applications that will make the move to mobile phones as China's networks improve. For an in-depth look at the industry, as well as an introduction to the major players and a wealth of statistics on the market, check out this quarter's Wireless Report. This installment also includes profiles for wireless companies involved in all aspects of China's next generation mobile services, including instant messaging, search, payments, advertising and TV. These services will be covered in-depth in future installments of Pacific Epoch's Wireless Report. Report length: 198 Pages For the report's table of contents, click % 060611231800-JLM_Pacific_Epoch_(RIR)(Next_Generation_Mobile_Service_Industry)(TOC).pdf]here. For more information, contact Pacific Epoch Research: .(JavaScript must be enabled to view this email address) (8621) 5228 8872 or Thomas deNeufville , Sales, .(JavaScript must be enabled to view this email address) About JLM Pacific Epoch: JLM Pacific Epoch is the Shanghai-based research arm of JL McGregor & Co. Pacific Epoch is one of the largest English language research firms covering high growth companies in China. Companies depend on Pacific Epoch's industry leading research capabilities, independent analysis and unique sector insight when making investment and business decisions. JLM Pacific Epoch produces a variety of business solutions that help clients stay on top of the latest industry and investment data and information. With more than a dozen analysts in the Shanghai office, Pacific Epoch is uniquely positioned to offer its clients early visibility into emerging investment opportunities and trends.