Shanda Partners With Bugles For Promotion
Shanda (Nasdaq: SNDA) is partnering with General Mills to promote its licensed 2D simple MMORPG LaTale. General Mills will include Latale's name and in-game characters on the packages of its Bugles products, as well as adding one Shanda universal game card valued at 1.5 Yuan in the package through March 31, 2008.
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