Renren.com to Raise Rev Share for Content Providers

Oak Pacific Interactive has raised the share of revenue it offers third party developers to up to 56% for applications on its social networking (SNS) site Renren.com (formerly Xiaonei.com), National Business Daily reported November 18 citing a document obtained from reliable sources. Developers can earn 56% of revenues for applications that attract more than 200,000 average daily active users, over 20% of whom returning for 30 days, have an average of 3 points or higher in the user ratings system and feature a paid channel, said the report citing a company employee. The developers still have to agree to sign an exclusive agreement with Oak Pacific, which specifies that their applications may not be placed on Beijing-based rival SNS site Kaixin001.com within six months of going online, the report said. At present, six developers meet the above criteria, the report said.

Kaixin001.com has yet to feature content from third-party providers on its site and has no plan to do so in the next year, the report said.

Reports in late May said that Kaixin001.com was suing Oak Pacific Interactive's Kaixin.com for RMB 10 million for unfair competition in the Beijing No.2 Intermediate People's Court.