Chinese Online Vid Sites Team Up on Paid Films

Seven Chinese online video providers have joined with the aim of forming a shared content subscription-based online film distribution alliance, The Beijing News reported on March 18. The seven companies are LeTV.com (300104.SZ), Tencent (0700.HK), PPTV, Xunlei, PPS, Joy.cn and Baofeng.com, the report said. LeTV Vice President Jia Yuemin described the fee model as being a RMB 3 to RMB 10 charge per movie, after which users are free to watch the movie as many times as they like within a 48-hour period.