China March Rural Appliance Sales Rev Rises 179% YoY

China's "appliances to the countryside" program, which offers rural consumers subsidies for purchases of home appliances, generated revenue of RMB 34.48 billion from the sale of 14.72 million household appliances in March, up 179% and 135% y-o-y, respectively, according to statistics released by the Ministry of Commerce on April 6. Total sales under the program in the first quarter of this year came to RMB 85.78 billion from the sale of 36.26 million household appliances, according to the report.